Real systems. Real businesses.
Real results.
Every project here is a production-ready GHL system built for an agency or service business. Funnels, automations, pipelines, campaigns — browse by type or dive into a case study.
Service Business Funnel
Multi-step lead capture funnel built for a home services agency — opt-in, VSL, and booking page in one flow.
Coaching VSL Funnel
High-ticket coaching funnel with VSL page, application form, and automated confirmation sequence.
SaaS Free Trial Funnel
Free trial sign-up funnel with onboarding sequence and upgrade triggers — built entirely inside GHL.
Agency Lead Gen Funnel
Done-for-you agency funnel — lead magnet opt-in, case study page, and strategy call booking in one sequence.
5-Day Lead Follow-Up Sequence
Automated SMS + email + voicemail sequence that fires the moment a lead opts in — 5-day nurture with smart reply detection to stop the sequence when they respond.
Paste GHL workflow screenshot URL here
Client Onboarding Automation
Full onboarding flow triggered on payment — welcome email, intake form, contract send, Slack notification, and internal task creation. Zero manual work.
Paste GHL workflow screenshot URL here
Review Request Campaign
Post-service review automation — triggered 24hrs after job completion, sends SMS with direct Google review link, then follows up once if no action taken.
Paste GHL pipeline screenshot URL here
Agency Sales Pipeline
7-stage sales pipeline built for a digital agency — from new lead to closed deal, with automated stage-move triggers, deal value tracking, and follow-up reminders at every step.
Paste GHL pipeline screenshot URL here
High-Ticket Closing Pipeline
Pipeline designed for a high-ticket closer — tracks calls booked, showed, and proposed with automatic Slack alerts when a deal moves to proposal stage.
Paste email design screenshot URL here
Cold Lead Re-Engagement Campaign
4-email sequence targeting leads who went cold 30+ days ago — subject line pattern interrupts, value-first content, and a soft CTA to rebook a call.
Paste email design screenshot URL here
Post-Purchase Upsell Sequence
3-email upsell flow sent after a low-ticket purchase — builds trust with a quick win, introduces the premium offer on email 2, and closes with urgency on email 3.
Paste email design screenshot URL here
Welcome Sequence — SaaS Trial
6-email welcome series for a SaaS trial — day 0 account setup, day 2 first win, day 5 feature spotlight, day 10 social proof, day 14 upgrade push.
The full picture —
problem, build, result.
Each case study breaks down a real project — what the client needed, what I built, and the numbers after.
Full GHL System Build
for a Marketing Agency
The client was running their entire business from a spreadsheet and a shared Gmail inbox. Leads were falling through the cracks, follow-up was inconsistent, and onboarding new clients took 3 hours of manual work per client.
End-to-end GHL system — custom intake funnel, 7-stage sales pipeline with automated stage-move triggers, 5-day follow-up sequence, and a complete client onboarding automation from contract to first call.
Funnel screenshot
Automation workflow screenshot
Pipeline screenshot
Automated Follow-Up System
for a High-Ticket Coach
A high-ticket coach was generating leads from ads but had no follow-up system. Leads would book a call, no-show, and never hear from them again. Closing rate was under 15% because follow-up was entirely manual.
Multi-channel follow-up system — instant SMS on opt-in, no-show re-booking sequence, 5-day nurture with social proof content, and a pipeline that tracked every lead from opt-in to closed deal.
Follow-up workflow screenshot
No-show re-booking workflow
Pipeline screenshot
Review Automation System
for a Local Service Business
A local service business with 200+ happy clients had only 12 Google reviews. They were asking for reviews manually, inconsistently, and only when they remembered. Competitors with worse service had 4× more reviews.
Fully automated review request system — triggered 24 hours after job completion, sends a personalized SMS with a direct Google review link, followed by one reminder 48 hours later if no review was left.
Review automation workflow
SMS template screenshot
Want a system like this
built for your business?
Book a free 30-minute strategy call. We'll map out exactly what needs to be built — no pitch, just a plan.